Cosmetic Startup Guide: Targeted Formula Planning for Successful OEM/ODM

Want to succeed in cosmetic OEM/ODM? The key lies in formula design tailored to your target customer. Hello, this is Nutricare!💕 The global beauty market is rapidly evolving toward personalized, science-based, and sustainability-driven products. Today’s consumers don’t just look for basic functionality—they carefully examine ingredients, expected efficacy, usage purpose, and whether the formula suits their unique skin needs. To meet these expectations, brands must prioritize a deep understanding of their target audience and build a formula strategy from the early product planning stage. As a global OEM/ODM expert, Nutricare specializes in developing customized cosmetics that resonate with diverse consumer needs and market trends. In this post, we’ll explore essential formula design strategies for new cosmetic brands, along with how Nutricare delivers differentiated, tailor-made solutions. ▪️Why Is a ‘Targeted Formula’ So Important? : From Product-Centric to Consumer-Centric Gone are the days when one product could satisfy all skin types. The market has shifted. Consumers are now segmented by generation (Gen Z, Millennials, Seniors), gender, skin sensitivity, and values (vegan, clean beauty, etc.). Each segment requires a formula optimized for their specific concerns and lifestyle. ✅ Common Traits of Successful Brands: · A clearly defined target audience · Functional ingredient blends that reflect their specific needs · Emotional appeal through texture, scent, and overall user experience TIP: Understanding your target customer and creating a formula that aligns with their needs is crucial to your brand’s success. ▪️Key Formula Strategies by Target Audience ① Women in Their 20s & 30s · Main Concerns: Brightening, hydration, texture refinement, low irritation · Recommended Ingredients: – Niacinamide, hyaluronic acid, ceramide, PHA – Lightweight gel textures, low pH formulations, subtle or no fragrance ② Men · Main Concerns: Sebum control, pore care, simplicity · Recommended Ingredients: – Tea tree extract, salicylic acid, allantoin – Wash-off types, all-in-one formats, cooling effect formulas ③ Seniors · Main Concerns: Wrinkle reduction, elasticity, deep moisture · Recommended Ingredients: -Peptides, adenosine, collagen, elastin -Rich cream textures, skin barrier support ④ Sensitive Skin & Clean Beauty Consumers · Main Concerns: Safety, natural ingredients, ethical standards · Recommended Ingredients: -Centella asiatica, panthenol, madecassoside -EWG Green Grade only, non-irritation tested, vegan-certified options ▪️Nutricare’s Customized Formula Development System 1. Tailored Planning Consultation We begin with an in-depth consultation, analyzing your brand philosophy, customer persona, market strategy, and distribution channels to guide formula direction. 2. Ingredient Data-Driven Formulation · A wide library of domestic and global functional ingredients · Trend-forward options: vegan, microbiome, blue light protection, etc. · Meets global standards: EWG, COSMOS, ECOCERT 3. User-Centered Texture Testing · Sensory testing by skin type and consumer preference (texture, scent, absorption, stickiness) · Optional application of advanced delivery tech like liposomes for performance enhancement 4. Functional Certification & Stability Tests · Development of functional cosmetics compliant with KFDA · Connected to human trials, irritation tests, efficacy evaluations ▪️Formula Strategy: What Startups Need to Consider Creating the right formula may seem complex at first, but answering a few core questions helps clarify the direction: Q. What are your customers’ top skincare concerns? → Set core functionality (e.g., whitening, anti-aging) Q. What kind of texture or feel do they prefer? → Guide formulation type (gel, cream, essence, etc.) Q. Is clean or vegan beauty important to your brand? → Establish ingredient exclusions and certification paths Q. Which channels will you sell through? → Define pricing, ingredient range, and marketing strategy Nutricare partners with brands from these early planning stages to build products that truly match their target market and customer expectations. ▪️Nutricare Cosmetics: The One and Only Formula for Your Brand In cosmetics, details win. Every brand’s success lies in how well it understands its consumers’ skin concerns, habits, and sensory preferences. At Nutricare, we’re more than just a manufacturer—we’re a strategic partner that supports you from planning to development, certification, and even marketing insights. Let’s create the one and only formula that truly represents your brand—with Nutricare. 💚 Contact Nutricare Cosmetics: beauty3@nutricare.co.kr  

K-Health: The Global Rise of Korean Healthcare and Nutricare’s Strategy

Today, even people in their 20s and 30s are actively managing their health. Social media is filled with workout routines, healthy recipes, and supplement tips, and the concept of “inner beauty” has become an essential part of many people’s wellness routines. Health is no longer just about avoiding illness—it’s a lifestyle choice that enhances quality of life and strengthens self-efficacy. As this mindset spreads, global interest is shifting from basic health management to how to age healthily, also known as slow aging. According to the World Health Organization (WHO), “by 2050, the global population aged 60 and over will exceed 2.1 billion.” This projection highlights the unprecedented pace of global aging in human history. Global Focus on the Korean Healthcare Industry Since the COVID-19 pandemic, health has become a central global concern, and the healthcare industry has emerged as a pillar of national competitiveness. Korea—already globally recognized for its quality and technological prowess through K-Food and K-Beauty—is now leading a new wave: K-Health. Noteworthy data from the Korea Health Industry Development Institute (KHIDI) highlights this trend: · Domestic health functional food market reached approximately KRW 6.2 trillion in 2023 · 19.6% growth in healthcare product exports compared to 2022 (Major export markets: USA, China, Vietnam, Thailand, etc.) These numbers reflect how Korea’s healthcare industry is expanding beyond domestic consumption and increasing its presence in the global market. Korean products—especially health functional foods and devices—are gaining recognition for their scientific backing, safety, and high-performance ingredients, strengthening their image as trusted healthcare brands. Nutricare’s Global Positioning: Bridging Health and Science Amid this shift, Nutricare is establishing itself as a leading force in K-Health, delivering healthcare solutions built on scientific credibility and technological innovation. 1. Innovation Center: The Core of R&D Nutricare operates a dedicated innovation center composed of three specialized units to drive the future of healthcare · R&D Center: Identifies functional ingredients and designs formulations for health functional foods. · RMI Center: Develops new global raw materials and verifies their efficacy and functionality. · GMP-Compliant Manufacturing Plant: Internationally certified by HACCP, HALAL, KFDA, and others, ensuring top-tier quality standards. This integrated system enables Nutricare to manage every stage—from planning to research, production, and quality assurance—with precision and consistency. 2. Advanced Functional Ingredients and Product Development Nutricare’s researchers conduct extensive preliminary research on brain health, mental wellness, and vascular function. Through clinical trials and joint research with top universities and institutes at home and abroad, Nutricare ensures every product is grounded in evidence. Moreover, the company collaborates with farms in the Gangwon region to develop locally sourced functional foods, contributing to regional economic revitalization. ▪️Key Innovations Include: · CSFP (Fermented Cudrania tricuspidata Silkworm Peptide): Enhances memory and supports blood sugar control. · Guwanso (Hemerocallis fulva Lvar): Promotes better sleep and improves insomnia. · Broccoli Sprouts (Brassica oleracea): Offers anti-inflammatory and anti-cancer benefits (sulforaphane). · Korean Native Hop Extract: Recently identified for its sleep-enhancing properties. Nutricare also employs sophisticated techniques such as enzyme activity analysis and RT-PCR-based gene expression testing to ensure scientific rigor and product reliability. Custom OEM/ODM Strategy: Realizing the Vision of K-Health Nutricare delivers customized healthcare products for domestic and global partners through a flexible and certified OEM/ODM system. The entire process—from ingredient sourcing to compliance—is guided by stringent QA protocols and international standards. 1) Certified production systems (GMP, HACCP, HALAL) 2) Raw material sourcing tailored to local needs 3) Country-specific regulatory compliance 4) Ongoing partnerships across North America, Europe, Southeast Asia, and beyond Expanding Healthcare Horizons: From Seniors to Pets Nutricare is broadening its scope beyond functional foods, venturing into specialized nutrition for seniors and pet healthcare—paving the way to become a total healthcare brand. ✔ Elderly Nutrition: · Development of viscosity-modified liquid foods for dysphagia patients · Protein-enhanced nutritional foods to prevent muscle loss and sarcopenia ✔ Premium Pet Supplements: · Human-grade health supplements for pets · Compliance with AAFCO guidelines for safety and effectiveness Nutricare: Shaping a Healthier Tomorrow As the saying goes, “Prevention is better than cure.” In today’s world, health is not optional—it’s essential. Nutricare is committed to being a trusted partner in healthy living, backed by functional, science-based products, global-standard manufacturing, and a deeply rooted R&D system. To ensure that K-Health evolves into a lasting global culture rather than a passing trend, Nutricare will continue to lead with integrity—across research, production, ethics, and strategy. Moving forward, Nutricare aims to contribute to healthier lives around the world through its people-centered and science-driven approach—growing into a global healthcare leader that truly represents the spirit of K-Health.