: 2025 Makeup Trends That Leading Beauty Companies Are Focusing On
In New York, Jane, a woman in her twenties, looks at her reflection in her smart mirror every morning.
Today, her skin is dry with a tendency for redness, and the fine dust level is ‘bad’…
Instantly, the AI recommends a soothing hydration ampoule and a skin barrier strengthening cream, even automatically connecting to the relevant devices. This isn’t a scene from a movie. In 2025, hyper-personalized AI beauty is already becoming a reality.
Recently, consumers are placing more value on sustainability, scientific evidence, and personalized solutions rather than just ‘pretty-looking cosmetics.’ The global cosmetics market is projected to grow to $785 billion by 2025, and it’s expected to rapidly evolve around trends that meet consumer needs. Today, let’s explore the 2025 cosmetics industry, the central keywords driving it, and its future trajectory with Nutricare.
1. Tech-Driven Beauty
From skin analysis to customized solutions, the future of beauty created by AI.
In 2025, Tech-Beauty is establishing itself as a core growth engine in the cosmetics market. Consumers are moving beyond simple skincare products, preferring technology-based beauty products that analyze their individual skin conditions and suggest optimal solutions. The demand for products compatible with LED masks, galvanic devices, and high-frequency devices is increasing, and in this era of at-home care, cosmetics are evolving into ‘products used in conjunction with devices.’ In particular, advancements in AI, machine learning, IoT, and smart device technologies are accelerating the transformation of the beauty industry.
2. Hyper-Personalized Skincare: The Era of ‘Cosmetics Just for Me’
Hyper-personalization, where AI technology analyzes skin conditions and recommends customized formulas in real-time, has become a reality. AI-powered products reflect the consumer need for “solutions tailored just for me, not just products anyone can use,” and are showing high demand. According to research by Cosmetic Business, brands utilizing AI technology have reduced product development time by 63% while improving effectiveness by 28%.
3. Skin Microbiome Care: Customized Prescriptions for Your Skin Environment
Did you know that countless microorganisms live on our skin? As it has been scientifically revealed that this microbial ecosystem (microbiome) is key to healthy skin, we’ve now entered an era of creating personalized products by analyzing individual skin microbiomes. Clinical studies show that these microbiome-tailored products are particularly effective in resolving chronic skin issues compared to conventional products.
4. Regenerative Beauty for the Planet
Now, beyond just ‘non-harmful’ products, cosmetics that actively ‘benefit’ the environment are gaining popularity. According to a Mintel report, 67% of consumers are looking for products that have a positive environmental impact. Interestingly, brands using ingredients grown through regenerative farming show a 42% higher customer loyalty rate compared to general clean beauty brands. It’s clear that “interest in nature” is capturing consumers’ hearts.
5. The Convergence of Beauty and Well-being
Beyond just external appearance, interest in ingestible products like collagen, retinol, and vitamins for healthy skin and hair is expected to continue to rise. These products help busy modern individuals with stress relief and sleep improvement, contributing to mental well-being. Aligning with the trend of seeking comfort and emotional well-being, the number of consumers looking for inner beauty products will increase.
The beauty (cosmetics) market in 2025 is showing rapid changes and is full of both challenges and opportunities. Brands and manufacturers that understand and respond well to sustainability, scientific innovation, and evolving consumer demands will lead the future.
Nutricare understands your vision and is ready to provide all the support you need to turn that vision into reality. Whether you are launching a new brand related to beauty ingredients or developing your existing product line, you can achieve success more easily and quickly with us.
Nutricare is not just a manufacturing partner, but a Total Beauty Solution Provider that realizes your brand’s vision together. Why not take the first step in bringing your ideas to life with Nutricare?
[Cosmetic OEM / ODM] Work with Professional Experts.
Nutricare, Health & Beauty Care that Flexibly Responds to Change.
In New York, Jane, a woman in her twenties, looks at her reflection in her smart mirror every morning.
Today, her skin is dry with a tendency for redness, and the fine dust level is ‘bad’…
Instantly, the AI recommends a soothing hydration ampoule and a skin barrier strengthening cream, even automatically connecting to the relevant devices. This isn’t a scene from a movie. In 2025, hyper-personalized AI beauty is already becoming a reality.
Recently, consumers are placing more value on sustainability, scientific evidence, and personalized solutions rather than just ‘pretty-looking cosmetics.’ The global cosmetics market is projected to grow to $785 billion by 2025, and it’s expected to rapidly evolve around trends that meet consumer needs. Today, let’s explore the 2025 cosmetics industry, the central keywords driving it, and its future trajectory with Nutricare.
1. Tech-Driven Beauty
From skin analysis to customized solutions, the future of beauty created by AI.
In 2025, Tech-Beauty is establishing itself as a core growth engine in the cosmetics market. Consumers are moving beyond simple skincare products, preferring technology-based beauty products that analyze their individual skin conditions and suggest optimal solutions. The demand for products compatible with LED masks, galvanic devices, and high-frequency devices is increasing, and in this era of at-home care, cosmetics are evolving into ‘products used in conjunction with devices.’ In particular, advancements in AI, machine learning, IoT, and smart device technologies are accelerating the transformation of the beauty industry.
2. Hyper-Personalized Skincare: The Era of ‘Cosmetics Just for Me’
Hyper-personalization, where AI technology analyzes skin conditions and recommends customized formulas in real-time, has become a reality. AI-powered products reflect the consumer need for “solutions tailored just for me, not just products anyone can use,” and are showing high demand. According to research by Cosmetic Business, brands utilizing AI technology have reduced product development time by 63% while improving effectiveness by 28%.
3. Skin Microbiome Care: Customized Prescriptions for Your Skin Environment
Did you know that countless microorganisms live on our skin? As it has been scientifically revealed that this microbial ecosystem (microbiome) is key to healthy skin, we’ve now entered an era of creating personalized products by analyzing individual skin microbiomes. Clinical studies show that these microbiome-tailored products are particularly effective in resolving chronic skin issues compared to conventional products.
4. Regenerative Beauty for the Planet
Now, beyond just ‘non-harmful’ products, cosmetics that actively ‘benefit’ the environment are gaining popularity. According to a Mintel report, 67% of consumers are looking for products that have a positive environmental impact. Interestingly, brands using ingredients grown through regenerative farming show a 42% higher customer loyalty rate compared to general clean beauty brands. It’s clear that “interest in nature” is capturing consumers’ hearts.
5. The Convergence of Beauty and Well-being
Beyond just external appearance, interest in ingestible products like collagen, retinol, and vitamins for healthy skin and hair is expected to continue to rise. These products help busy modern individuals with stress relief and sleep improvement, contributing to mental well-being. Aligning with the trend of seeking comfort and emotional well-being, the number of consumers looking for inner beauty products will increase.
The beauty (cosmetics) market in 2025 is showing rapid changes and is full of both challenges and opportunities. Brands and manufacturers that understand and respond well to sustainability, scientific innovation, and evolving consumer demands will lead the future.
Nutricare understands your vision and is ready to provide all the support you need to turn that vision into reality. Whether you are launching a new brand related to beauty ingredients or developing your existing product line, you can achieve success more easily and quickly with us.
Nutricare is not just a manufacturing partner, but a Total Beauty Solution Provider that realizes your brand’s vision together. Why not take the first step in bringing your ideas to life with Nutricare?
[Cosmetic OEM / ODM] Work with Professional Experts.
Nutricare, Health & Beauty Care that Flexibly Responds to Change.